Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
CRM is a strategic methodology that recognizes customers as the core of the business. Organizations are finding that if they enhance the customer experience, a relationship can form between the customer and the organization. Sustaining this relationship over time leads to customer satisfaction and loyalty, which enhances an organization's competitive position and increases its profitability.
At Moyo Konsult Limited, CRM program is designed for individuals at any level in Marketing and Sales or non-marketing professionals interested in understanding how they affect or are affected by CRM practices.
Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment. Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies.
This course will teach you how to select the right tools for your business-- so it can grow today--and on into the future. The program covers customer relations courses for company image makers & clientele based services (mainly for public relations / receptionists, secretaries, service personnel, etc).
The training modules cover the following:
- Introduction to CRM
- Customer and Customer Strategy
- Customer Centric Enterprise (CCE)
- Customer Lifecycle Management
- Operational CRM
- Analytical CRM
- Collaborative CRM
- CRM Project Management
- Building a Business Case for CRM
- Customer Profitability Analysis
- Implementing CRM
- CRM Tools